Cookie Policy

Last Updated: June 26, 2026  |  Effective Date: June 26, 2026

1. Introduction

Welcome to choptnow.rest, operated by Chopt ("we," "us," or "our"). We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

This policy applies to all pages and features available on choptnow.rest and should be read alongside our Privacy Policy and Terms of Service. If you have any questions about our use of cookies, please contact us at [email protected].

As a food business operating in the United States, we comply with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and applicable guidelines from the FTC regarding online tracking and consumer data practices.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website operators to make websites work more efficiently, to remember your preferences, and to provide analytical and advertising information to website owners.

Cookies are stored in your browser's designated folder on your device. Each cookie typically contains the following information:

  • The name of the cookie
  • The domain that set the cookie
  • An expiration date (after which the cookie is automatically deleted)
  • A value (the actual data stored in the cookie)

Cookies can be classified based on who sets them and how long they last:

  • First-party cookies: Set directly by Chopt (the website you are visiting).
  • Third-party cookies: Set by third-party services such as Google Analytics, Google Ads, or social media platforms that we use on our website.
  • Session cookies: Temporary cookies that are deleted when you close your browser.
  • Persistent cookies: Cookies that remain on your device for a specified period or until you manually delete them.

3. How We Use Cookies

Chopt uses cookies for a variety of purposes on choptnow.rest. Broadly, we use cookies to:

  • Ensure the website functions properly and securely
  • Remember your preferences and settings (such as language or location)
  • Understand how visitors interact with our website through analytics
  • Deliver relevant advertising to you both on and off our website
  • Improve the overall performance and user experience of our site
  • Enable features such as online ordering, menu browsing, and account login
  • Measure the effectiveness of our marketing campaigns

We do not use cookies to store sensitive personal information such as passwords in plain text or payment card details.

4. Types of Cookies We Use

We categorize the cookies we use on our website into four main types:

4.1 Essential Cookies

These cookies are strictly necessary for the operation of choptnow.rest. Without these cookies, core features of the website — such as online ordering, account authentication, and security protections — would not function correctly. Essential cookies do not require your consent because they are necessary for the delivery of the service you have requested.

Examples of what essential cookies help with include:

  • Maintaining your session while you browse our menu or complete an order
  • Keeping your shopping cart contents intact as you navigate between pages
  • Enabling secure login to your account
  • Fraud prevention and security monitoring

4.2 Analytical / Performance Cookies

These cookies collect information about how visitors use our website. They help us understand which pages are most popular, how visitors move through the site, and whether they encounter any error messages. All information collected by analytical cookies is aggregated and therefore anonymous. We use this data solely to improve how our website works.

We use Google Analytics to collect and process analytical data about your visit. Google Analytics sets cookies to identify unique users and sessions, and to track metrics such as page views, time spent on the site, and user geography. Data collected by Google Analytics may be transmitted to and stored on Google's servers in the United States.

4.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, personalized features. For example, functional cookies may remember your preferred restaurant location, dietary preferences you have selected, or items you have saved to a favorites list. These cookies do not track your activity on other websites.

4.4 Advertising / Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission.

We use Google Ads cookies to track conversions and to deliver targeted advertising. We may also use cookies associated with social media platforms, including Facebook/Meta, to enable retargeting campaigns and to measure the impact of our social media advertising.

5. Cookies We Use — Detailed Table

The table below provides detailed information about the specific cookies used on choptnow.rest, including their purpose, type, and duration.

Cookie Name Provider Type Purpose Duration
_ga Google Analytics Analytical Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. 2 years
_gid Google Analytics Analytical Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a single day. 24 hours
_gat Google Analytics Analytical Used by Google Analytics to throttle the request rate, limiting the collection of data on high-traffic websites. 1 minute
_gcl_au Google Ads Advertising Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions. 3 months
_fbp Facebook / Meta Advertising Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. 3 months
_fbc Facebook / Meta Advertising Stores the last visit with a Facebook ad click. Used for conversion tracking and retargeting. 2 years
session_id choptnow.rest Essential Maintains your active session while you browse and place orders on our website. Necessary for core site functionality. Session (deleted when browser is closed)
cart_token choptnow.rest Essential Stores your shopping cart contents so items are retained as you navigate between pages during your order. 7 days
auth_token choptnow.rest Essential Authenticates your logged-in account and keeps you signed in during your visit. Supports secure access to account features. Session or 30 days (if "Remember Me" is selected)
user_location choptnow.rest Functional Remembers your selected restaurant location or delivery address preference for a more personalized ordering experience. 30 days
cookie_consent choptnow.rest Essential Stores your cookie consent preferences so we do not ask you for consent on every visit. 1 year
dietary_prefs choptnow.rest Functional Remembers dietary filters and preferences (e.g., vegan, gluten-free) you have applied when browsing our menu. 90 days

This table is updated periodically to reflect any changes to the cookies we use. Please check back regularly for the most current information.

6. Third-Party Cookies and Services

In addition to the cookies set directly by Chopt, certain third-party services integrated into choptnow.rest may set their own cookies on your device. We do not have direct control over third-party cookies; however, we only work with reputable third-party providers. Key third-party services include:

6.1 Google Analytics

Google Analytics is a web analytics service provided by Google LLC. It uses cookies to collect information about your use of our website in an anonymized form, including your IP address, browser type, operating system, the referring URL, and pages visited. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

For more information about how Google uses data collected through our website, please visit: https://policies.google.com/technologies/partner-sites

6.2 Google Ads (Google Advertising)

We use Google Ads to run advertising campaigns and to measure conversions. Google Ads cookies allow us to track when a user who saw one of our advertisements later visited our website and completed an action such as placing an order. This helps us evaluate the return on investment of our advertising spend.

6.3 Facebook / Meta Pixel

We may use the Facebook Pixel on our website to build advertising audiences, track conversions from Facebook ads, and optimize our advertising campaigns. The Facebook Pixel places cookies on your browser when you visit our site.

For more information about Facebook's data practices, please visit: https://www.facebook.com/policy.php

7. How to Manage and Control Cookies

You have several options for managing and controlling cookies placed on your device. Please note that restricting cookies may impact the functionality of choptnow.rest and your ability to use certain features such as online ordering or account login.

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

  • Notify you when a cookie is being set
  • Block all cookies
  • Block only third-party cookies
  • Delete all cookies when you close your browser
  • Allow cookies only from specific websites

Instructions for managing cookies in the most popular browsers are available at the following links:

7.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party tracking and advertising cookies using the tools provided by those services:

Service Opt-Out Tool Link
Google Analytics Google Analytics Opt-Out Browser Add-On https://tools.google.com/dlpage/gaoptout
Google Advertising Google Ads Settings https://adssettings.google.com
Facebook / Meta Facebook Ad Preferences https://www.facebook.com/adpreferences
Network Advertising Initiative NAI Consumer Opt-Out https://optout.networkadvertising.org
Digital Advertising Alliance DAA Opt-Out Tool https://optout.aboutads.info

7.3 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted technical standard for recognizing and responding to DNT signals. As a result, our website does not currently respond to DNT browser signals. We will continue to monitor developments in this area and update our practices if a recognized standard is established.

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies on our website, please be aware that doing so may significantly affect your experience on choptnow.rest. Specifically:

  • Essential Cookies Disabled: The website may not function at all or may function very poorly. Online ordering, secure login, and cart features will not work.
  • Analytical Cookies Disabled: We will not be able to measure how visitors use our site, which means we may not be able to identify and fix performance issues as efficiently.
  • Functional Cookies Disabled: Your preferences (such as saved location, dietary filters, and saved items) will not be remembered between visits, meaning you will need to re-enter preferences each time you visit.
  • Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. You may see the same advertisements repeatedly.

9. Your Rights Under U.S. Privacy Laws

Depending on your state of residence, you may have specific rights regarding your personal data and the use of tracking technologies, including cookies.

9.1 California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights with respect to your personal information collected through cookies and other tracking technologies:

  • Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, including data collected through cookies.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information, including sharing for cross-context behavioral advertising purposes.
  • Right to Limit Use of Sensitive Personal Information: Where applicable, you may have the right to limit our use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your California privacy rights, please contact us using the information provided in the Contact section below.

9.2 Other U.S. Residents

Additional state privacy laws, including those in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states, may provide similar rights to residents of those states. We are committed to complying with all applicable U.S. state privacy laws. If you believe you have rights under a state law that applies to you, please contact us and we will do our best to accommodate your request.

10. Cookies and Children's Privacy

Our website, choptnow.rest, is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 through cookies or any other means. If you believe that we have inadvertently collected personal information from a child under 13, please contact us immediately at [email protected] so that we can take steps to delete such information.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes in our business practices. We encourage you to review this page periodically to stay informed about our use of cookies.

When we make material changes to this Cookie Policy, we will update the "Last Updated" date at the top of this page. In some cases, we may provide more prominent notice (such as a banner notification on our website). Your continued use of choptnow.rest after the effective date of any changes constitutes your acceptance of the updated Cookie Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the details below:

Chopt — Cookie Policy Inquiries

We will respond to all legitimate cookie and privacy-related inquiries as promptly as possible, and in any event within the timeframes required by applicable U.S. law.